Hey, I am Martin Guzman
I've always been deeply curious, stubbornly persistent, and driven by the relentless pursuit of understanding how things work especially when it comes to blending marketing, technology, Artificial Intelligence, and data science.
How did I get here
My journey started in digital marketing back in 2014. Initially captivated by the magic of Google Analytics and the promise of measurable impact, I soon realized clicks and traffic were just scratching the surface. The deeper I went, the more I discovered that the real power lay in truly understanding how to make sense out of the data. I finally found a meaningful application for statistics and probability, and this newfound clarity fueled my desire to dive deep into data science. After writing my first line of Python and SQL code, I never looked back.
Fast forward to today, I'm deeply entrenched in predictive analytics, building machine learning models, and creating agentic AI systems. I've become truly passionate about solving complex business problems by designing practical solutions that meaningfully reshape outcomes and drive tangible business impact.
What I'm Up To Now
Currently, I'm bringing all of my skills and passion for data-driven solutions to Clarus, where I’m focused on driving strategic value through data science, Artificial Intelligence, and advanced Marketing analytics.
I've also been diving deep into artificial intelligence, building solutions that automate tedious processes and create substantial value. I firmly believe AI is a powerful tool that, when integrated effectively alongside human expertise, will revolutionize automation and unlock previously unimaginable human potential. I'm genuinely excited about what the future holds and deeply committed to pioneering new frontiers in Marketing and Business Intelligence.
Feel free to connect—I'm always up for meaningful conversations, collaborations, or just exchanging ideas on how we can push the boundaries of what's possible with data.
Let's chat, build, and create something remarkable together.
How I Drive Results
Artificial Intelligence
I design intelligent, adaptive systems powered by artificial intelligence that automate complex tasks, enhance decision-making, and unlock innovation. From AI-driven chatbots to sophisticated recommendation engines, I enable businesses to operate smarter, faster, and more efficiently.
Machine Learning
I build and deploy robust predictive models that transform raw data into actionable insights. Leveraging advanced algorithms, I identify hidden patterns and relationships to help businesses anticipate future trends, make smarter decisions, and significantly boost their competitive edge.
Web Analytics
I specialize in translating web data into clear, meaningful insights that drive strategic actions. By deeply understanding user behavior, traffic patterns, and conversion pathways, I optimize digital experiences, maximize ROI, and turn your website into a powerful growth engine.
Marketing Strategy
I fuse deep market understanding with data-driven methodologies to craft effective marketing strategies. My approach ensures targeted messaging, improved customer engagement, higher conversions, and measurable growth—transforming marketing efforts into impactful business results.
Business & Strategy
With a strategic mindset rooted in data science, I identify growth opportunities and solve critical business challenges. My combined expertise in technical analytics and business strategy ensures alignment across departments, enabling your business to grow intelligently and sustainably.
Automation
I streamline processes through automation, eliminating repetitive tasks and freeing valuable resources. My automation strategies improve operational efficiency, reduce costs, and empower teams to focus their energy on high-value strategic initiatives, accelerating business performance.
My Journey Building Learning and Evolving.
Every step of my career has been a building block, shaping my approach to solving business problems with data-driven strategies and innovative technologies. Here's a quick look at how my path unfolded from my marketing roots to pioneering advanced analytics and AI-driven solutions.
Launching Clarus
Created Clarus, focusing on strategic predictive modeling, intelligent analytics, and AI-driven decision intelligence. Fully embraced automation, AI-powered analytics, and business intelligence, driving innovation and reshaping marketing strategies.
AI and Intelligent Systems
Built my first conversational AI agents, exploring the transformative potential of artificial intelligence to automate and optimize complex processes.
Diving Deeper into Machine Learning
Leveraged machine learning to build web scoring models, recommendation systems, and optimization models for marketing campaigns. This work enhanced targeting, personalized experiences, and improved the efficiency and effectiveness of marketing strategies.
Pivot to Data Science
Began merging marketing analytics with data science by building data warehouses in BigQuery and starting my journey with Python. I developed a deeper understanding of how to structure data, automate analytics, and create data-driven solutions that bridged the gap between marketing strategy and technology.
Global Consulting Journey
Worked internationally as a consultant and web developer, crafting tailored digital marketing strategies and web solutions for clients across the USA, Canada, Mexico, and Finland. This experience broadened my global perspective, sharpened my strategic thinking, and deepened my expertise in international markets.
Your Conversational Web Analytics Assistant Clarus AI.
Clarus AI is an innovative tool designed to connect directly with your BigQuery web analytics data, offering marketers an intuitive and conversational way to explore, understand, and visualize their data. By combining the power of LangGraph with LangChain, Clarus AI transforms complex datasets into clear, actionable insights—providing tailored recommendations and generating dynamic visuals to illustrate trends, seasonality, and performance metrics.
Seamless BigQuery Integration
Clarus AI connects directly to your BigQuery database, extracting valuable web analytics data and allowing you to interact with your data using natural language. No complex queries or coding needed just ask, and Clarus AI delivers.
Conversational Data Exploration
Powered by LangGraph and LangChain, Clarus AI provides a natural, chat-based interface for exploring your data. Whether you need specific metrics, trends, or insights, Clarus AI helps you navigate your database effortlessly, offering recommendations that drive smarter marketing strategies.
Dynamic Data Visualization
Clarus AI goes beyond answering questions. It generates clear, compelling graphs and visuals that demonstrate key metrics like trends, seasonality, and performance over time—enabling marketers to make data-driven decisions with confidence.
Unlock the Power of Clarus AI.
See how Clarus AI revolutionizes web analytics by connecting directly to BigQuery, providing real-time insights, predictive analytics, and dynamic data visualizations all through a simple, conversational interface. No complex queries, no manual reporting just actionable intelligence at your fingertips.
